Technical Sales Engineer

An established international provider of electrical power distribution, protection, monitoring and control solutions is seeking a Technical Sales Engineer to support its business growth in Malaysia. This position focuses on strengthening existing customer relationships, acquiring new business accounts and expanding market presence within the industrial and technical sectors.

Candidates may be based in Kuala Lumpur or Penang, Malaysia.

Key Responsibilities

Business Development & Sales Growth

• Identify and pursue new business opportunities to expand the customer base and increase market share in Malaysia.

• Develop sales strategies for targeted industries, generate qualified leads and convert prospects into long-term customers.

• Manage existing accounts while establishing relationships with new clients, particularly within the OEM, electronics and manufacturing sectors.

• Drive sales revenue by promoting suitable technical solutions and identifying opportunities for product adoption.

• Maintain a proactive, new-business-focused approach to achieving sales targets and commercial objectives.

Customer Relationship Management

• Build and maintain strong working relationships with customers, ensuring their technical and commercial requirements are understood.

• Work closely with internal departments to coordinate customer needs and facilitate smooth service delivery.

• Deliver product presentations and demonstrations to explain technical features, applications and benefits.

• Organise product training sessions for customers, vendors and distributors.

Market Analysis & Sales Reporting

• Research market developments, assess customer needs and identify emerging business opportunities.

• Monitor industry trends and new product launches, developing the technical knowledge required to communicate product value effectively.

• Prepare sales forecasts, provide market feedback and submit regular weekly progress reports to the Sales Director.

• Review sales activities and opportunities to support business planning and revenue growth.

Technical Product Support

• Develop a sound understanding of the company's product portfolio and its applications in power distribution and low-voltage electrical systems.

• Communicate technical concepts clearly to customers and other stakeholders.

• Stay informed about new product introductions and acquire the necessary product knowledge to support sales activities.

• Undertake other duties related to the role as assigned by management.

• Diploma or Degree in Engineering is required, preferably in Electrical Engineering or a related discipline.

• At least 4–5 years of relevant sales experience in a technical or industrial environment.

• Experience in B2B sales, particularly within OEM, electronics, electrical or manufacturing industries, is highly advantageous.

• Knowledge of low-voltage electrical products and power distribution solutions.

• Demonstrated ability to develop new accounts, generate sales opportunities and achieve revenue targets.

• Strong technical aptitude with the ability to explain product specifications and applications to customers.

• Excellent communication, presentation, negotiation and interpersonal skills.

• Self-motivated, commercially driven and proactive in pursuing new business.

• Able to work collaboratively while taking initiative and accountability for individual responsibilities.

• Comfortable working in a small or medium-sized enterprise (SME) environment.

• Willingness to travel within Malaysia and to other regional markets when required.

• Good command of written and spoken English.