Assistant Marketing Manager
Petaling Jaya, Selangor, MY·Posted Yesterday
About the Company
<!--StartFragment-->Our client is a corporate training provider with over 25 years of experience in Human Capital Management and Learning & Development. They specialize in designing and delivering customized training programmes for business leadership, team development, and workplace culture transformation. The company serves 100+ organizations across Malaysia and globally as 'Architects of Workplace Learning.' Culture: Learning-focused, collaborative partnership approach. Values include intentional development at all organizational levels, authenticity, positivity, proactive engagement, and challenging conversations centered on business objectives. <!--EndFragment-->
Job Description
- Translate overarching marketing objectives into actionable plans and measurable campaigns.
- Execute multi-channel promotional strategies, including digital, print, and in-person outreach.
- Collaborate on the creation of marketing materials such as email content, brochures, social media posts, and web pages.
- Conduct ongoing market research to analyze industry trends, customer preferences, and competitive positioning.
- Partner with internal teams to better understand products/services and target audience insights.
- Monitor campaign outcomes to assess performance, optimize tactics, and ensure ROI.
- Generate engaging, persuasive copy tailored to different marketing platforms and formats.
- Manage social media presence, blog outreach, video platforms, and PR opportunities to boost visibility.
- Coordinate with creative teams, printers, and external vendors to meet quality standards and deadlines.
- Track timelines, deliverables, and performance metrics across projects.
- Explore potential market segments and suggest strategic product or service enhancements.
- Prepare periodic reports summarizing campaign spend, results, and opportunities for growth.
- Support event marketing logistics, including tradeshows and promotional material preparation.
- Liaise with design and advertising partners to develop and distribute branded content effectively.
- Maintain up-to-date and relevant website content.
- Oversee the daily activities of the marketing function, ensuring alignment with organizational goals.
- Possess a Bachelor’s degree in Marketing, Business, Advertising, or a closely related discipline
- Brings 2 to 4 years of hands-on experience in a similar role
- Able to plan effectively, prioritize tasks, and execute responsibilities with a high level of accuracy and a solution-oriented mindset
- Strong in coordinating projects and skilled in writing, editing, and engaging with diverse stakeholders
- Organized and detail-oriented, with the ability to manage work both independently and collaboratively
- Capable of strategic planning — from setting objectives to developing actionable steps and making informed decisions
- Excellent verbal and written communication skills, with strong interpersonal and presentation abilities
- Has working knowledge or hands-on experience in graphic design, website layout, and video editing
- Bonus points for being able to develop highly shareable and trend-sensitive content on social media platforms
Specialist recruitment agency for multilingual, executive, and BPO roles across Malaysia & APAC. Your application is handled confidentially.